Short Course: Ideation & Entrepreneurial Thinking

Short Course: Ideation & Entrepreneurial Thinking


Entrepreneurial insights with Adrian Giles, Founder Hitwise


Disrupt the market with a new idea.

Develop tactics to really understand your market’s behavioural data. Be able to use this data to clearly identify the needs and trends. Turn those needs and trends into unique solutions that sell!

Leave with the understanding of the ideation process and how to make the most out of your business ideas. 

This course is designed for those who would like to acquire the skills and knowledge to identify and evaluate new business ideas and opportunities.

This course will involve the following:

  • 1 x Ideation and Entrepreneurial Thinking Explorer Micro-credential including the following topics:
  1. What is Entrepreneurship?
  2. Ideation and design
  3. Ideation process
  4. Ideation Brainstorming
  5. Osbourne’s checklist of transformation
  6. Mind Maps
  7. What if? Futures Scenarios
  8. Now that I’ve got an idea how do I identify opportunities?
  9. Red Ocean vs Blue Ocean
  10. Swot Analysis
  11. Gap Analysis
  12. Market Analysis
  13. Competitor Analysis
  14. Conducting Market Research
  15. Primary Research
  16. Secondary Research
  17. Minimum Viable Product (MVP)
  18. Attract the right kind of early adopters
  19. Develop strategies to engage early adopters
  20. The next stage of the process
  21. Evaluating potential business ideas
  22. Calculating the profitability index
  23. Interpreting the profitability index
  24. Marketing legislation
  25. BAP: Best Available Product Metrics
  26. SMART principles
  27. Alternative aims and objectives
  28. The marketing mix and market segmentation
  29. Writing a business plan
  30. Business plan example
  31. Project timeline example
  32. Keeping your customers happy despite change
  33. Risk assessment
  34. Risk management plan example
  35. Project budget example 
  • Industry Insights from Adrian Giles, Founder of Hitwise
  • 70+ hours on interactive online learning
  • Numerous practical tools and templates
  • Comprehensive feedback sheet for all Applied Projects and Tasks within your Assignment
  • Self directed anytime learning on desktop or mobile
  • Technical & Administrative Support

Please note this is a non-accredited course where you can earn a BSchool certified Explorer Credential. Although your assignment is NOT marked by a teacher, you can upload your assignment and we will email you a comprehensive feedback sheet with the required answers so that you can compare and see if you are on the right track. You can boost to the accredited Ideation and Entrepreneurial Industry Credential at any stage during this course.

*Safe & Secure Payments with STRIPE

**This is an on demand self-paced short course that does not follow a set schedule and is open for 24 months

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