Short Course: Market the Product

Short Course: Market the Product


Entrepreneurial insights with Carolyn Creswell, Founder Carman's Muesli


Mobilise an idea and create the business model.

Create a product with equal parts quality and market appeal. Learn to use smart decision making, not just gut feels. Create a product that stands out in a competitive market.

Leave with the knowledge of the marketing mix, pricing and promotional factors and understanding your go to market strategy. 

This course is designed for those who would like to learn how to launch a new product.

This course will involve the following:

  • 1 x Market the Product Explorer Micro-credential including the following topics:
  1. Introduction
  2. What is the marketing mix
  3. The four P’s in marketing
  4. The Importance of the Four P’s
  5. Product
  6. Defining the product groups
  7. Understanding the product mix
  8. Characteristics and benefits
  9. Product decisions
  10. Product development
  11. Price
  12. Pricing factors - can affect the others
  13. Price positioning strategies
  14. Price adjustment
  15. The human influence on price
  16. Promotion
  17. Analysing the promotional mix
  18. Promotional decisions
  19. Place
  20. Marketing mix distribution channels
  21. Choosing the right ‘Place’
  22. Distribution channel
  23. An extra P in the mix
  24. Exceeding customer expectations
  25. Create an Emotional
  26. Selling Proposition (ESP)
  27. Determine your customers’ needs
  28. Components in the Marketing Mix
  29. Market and marketing research
  30. Customer segmentation
  31. Procedure
  32. Build a customer profile - pressure points for success
  33. Effects of consumer priorities, needs and preferences
  34. Divide customers into groups
  35. Perception
  36. Some more P’s - Policy and Procedure
  37. Meet organisational, strategic and operational
  38. marketing objectives
  39. Objectives and the marketing strategy
  40. The P’s in the Marketing Strategy
  41. All the P’s in the Marketing Mix
  42. The external environment of marketing
  43. External environmental factors that can impact the marketing mix
  44. Select a marketing mix that satisfies the target market
  45. What to do with the components of the Marketing Mix
  • Industry Insights from Carolyn Creswell, Founder of Carman's Muesli
  • 40+ hours on interactive online learning
  • Numerous practical tools and templates
  • Comprehensive feedback sheet for all Applied Projects and Tasks within your Assignment
  • Self directed anytime learning on desktop or mobile
  • Technical & Administrative Support

Please note this is a non-accredited course where you can earn a BSchool certified Explorer Credential. Although your assignment is NOT marked by a teacher, you can upload your assignment and we will email you a comprehensive feedback sheet with the required answers so that you can compare and see if you are on the right track. You can boost to the accredited Market the Product Industry Credential at any stage during this course.

*Safe & Secure Payments with STRIPE

**This is an on demand self-paced short course that does not follow a set schedule and is open for 24 months

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