Short Course: Promote the Business

Short Course: Promote the Business


Entrepreneurial insights with Simon Crowe, Founder Grill'd


Branding and communication of your new idea.

Understand exactly where your brand sits in the market. Create a challenger brand that takes market share from existing players. Learn what it takes to grow a brand in today’s market.

Leave with the knowledge of how to plan and manage effective promotions, brand personality and the creative brief.

This course is designed for those who would like to learn more about building brands and promotion activity of a product or service.

This course will involve the following:

  • 1 x Promote the Business Explorer Micro-credential including the following topics:
  1. Effective promotion
  2. The six promotional mix factors
  3. Promotional tips
  4. The power of digital media
  5. Other advertising (paid)
  6. Give your brand a personality by
  7. telling your story!
  8. Define your brand personality
  9. Develop an Emotional Selling
  10. Proposition (ESP)
  11. Naming your business
  12. Think of a logo
  13. Tell your story - make a pitch!
  14. Being the face of a brand - to be or not to be?
  15. Creative brief
  16. What to include in a creative brief
  17. How to write a creative brief
  18. Sample Creative Brief
  19. Brand hero’s and building your story
  20. What brand hero are you?
  21. Planning an event
  22. Schedule
  23. Sample promotional action plan
  24. Promote
  25. Media Releases
  26. Writing your media release
  27. Sample media release
  28. Coordinating promotional projects
  29. Communication channel - customer reach
  30. Networking
  31. Tips to building effective relationships
  32. Review and report on promotions

  • Industry Insights from Simon Crowe, Founder of Grill'd
  • 60+ hours on interactive online learning
  • Numerous practical tools and templates
  • Comprehensive feedback sheet for all Applied Projects and Tasks within your Assignment
  • Self directed anytime learning on desktop or mobile
  • Technical & Administrative Support

Please note this is a non-accredited course where you can earn a BSchool certified Explorer Credential. Although your assignment is NOT marked by a teacher, you can upload your assignment and we will email you a comprehensive feedback sheet with the required answers so that you can compare and see if you are on the right track. You can boost to the accredited Promote the Business Industry Credential at any stage during this course.

*Safe & Secure Payments with STRIPE

**This is an on demand self-paced short course that does not follow a set schedule and is open for 24 months

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