Entrepreneurial insights with Erika Geraerts, Co-founder Frank Body

$245

Leverage digital marketing to be competitive with the big boys.

Be seen by more people, more often. Show the right people, the right message at the right time. Get potential customers coming to you, not the other way around.

Leave with the knowledge of how to effectively build and maintain your digital ecosystem, marketing a business online and leveraging different media platforms.

This course is designed for those who want to build a social media following, drive traffic to your website while understanding the concepts that will make this happen.

This course will involve the following:

• 1 x Digital Marketing Explorer Micro-credential including the following topics:

1. The digital ecosystem

2. The heart of the digital ecosystem

3. Customer persona

4. Reach and frequency

5. Essentially Raw example

6. Reach without frequency

7. Media vehicles

8. Social media - The future!

9. Digital marketing trends

10. Track the results

11. Moment marketing

12. 7 Key product market factors

13. Market factors

14. Build your marketing ecosystem 

15. Earned media

16. Owned media

17. Paid media

18. Advantages and challenges

19. Budget for your media campaign

20. Legal and voluntary constraints

21. Develop a media plan

22. Marketing and business objectives

23. Media objectives

24. Media strategy and customer analysis

25. Advertising requirements

26. Budget and legal constraints

27. Creating a media schedule

28. Plan B - Develop an alternate schedule

29. Essentially Raw media schedule

30. An effective media plan

31. How do you drive traffic?

32. Analysing Impact

• Industry Insights from Erika Geraerts, Founder of Frank Body

• 60+ hours on interactive online learning

• Numerous practical tools and templates

• Comprehensive feedback sheet for all Applied Projects and Tasks within your Assignment

• Self directed anytime learning on desktop or mobile

• Technical & Administrative Support

Please note this is a non-accredited course where you can earn a BSchool certified Explorer Credential. Although your assignment is NOT marked by a teacher, you can upload your assignment and we will email you a comprehensive feedback sheet with the required answers so that you can compare and see if you are on the right track.

*Safe & Secure Payments with STRIPE

**This is an on demand self-paced short course that does not follow a set schedule and is open for 24 months