Short Course: Ideation & Entrepreneurial Thinking

Short Course: Ideation & Entrepreneurial Thinking


Entrepreneurial insights with Adrian Giles, Founder Hitwise


Disrupt the market with a new idea.

Develop tactics to really understand your market’s behavioural data. Be able to use this data to clearly identify the needs and trends. Turn those needs and trends into unique solutions that sell!

Leave with the understanding of the ideation process and how to make the most out of your business ideas. 

This course is designed for those who would like to acquire the skills and knowledge to identify and evaluate new business ideas and opportunities.

This course will involve the following:

  • 1 x Ideation and Entrepreneurial Thinking Explorer Micro-credential including the following topics:

  1. What is Entrepreneurship?

  2. Ideation and design

  3. Ideation process

  4. Ideation Brainstorming

  5. Osbourne’s checklist of transformation

  6. Mind Maps

  7. What if? Futures Scenarios

  8. Now that I’ve got an idea how do I identify opportunities?

  9. Red Ocean vs Blue Ocean

  10. Swot Analysis

  11. Gap Analysis

  12. Market Analysis

  13. Competitor Analysis

  14. Conducting Market Research

  15. Primary Research

  16. Secondary Research

  17. Minimum Viable Product (MVP)

  18. Attract the right kind of early adopters

  19. Develop strategies to engage early adopters

  20. The next stage of the process

  21. Evaluating potential business ideas

  22. Calculating the profitability index

  23. Interpreting the profitability index

  24. Marketing legislation

  25. BAP: Best Available Product Metrics

  26. SMART principles

  27. Alternative aims and objectives

  28. The marketing mix and market segmentation

  29. Writing a business plan

  30. Business plan example

  31. Project timeline example

  32. Keeping your customers happy despite change

  33. Risk assessment

  34. Risk management plan example

  35. Project budget example

  • Industry Insights from Adrian Giles, Founder of Hitwise

  • 70+ hours on interactive online learning

  • Numerous practical tools and templates

  • Comprehensive feedback sheet for all Applied Projects and Tasks within your Assignment

  • Self directed anytime learning on desktop or mobile

  • Technical & Administrative Support

Please note this is a non-accredited course where you can earn a BSchool certified Explorer Credential. Although your assignment is NOT marked by a teacher, you can upload your assignment and we will email you a comprehensive feedback sheet with the required answers so that you can compare and see if you are on the right track.

*Safe & Secure Payments with STRIPE

**This is an on demand self-paced short course that does not follow a set schedule and is open for 24 months

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