Short Course: Market the Product

Short Course: Market the Product


Entrepreneurial insights with Carolyn Creswell, Founder Carman's Muesli


Mobilise an idea and create the business model.

Create a product with equal parts quality and market appeal. Learn to use smart decision making, not just gut feels. Create a product that stands out in a competitive market.

Leave with the knowledge of the marketing mix, pricing and promotional factors and understanding your go to market strategy. 

This course is designed for those who would like to learn how to launch a new product.

This course will involve the following:

  • 1 x Market the Product Explorer Micro-credential including the following topics:

  1. Introduction

  2. What is the marketing mix

  3. The four P’s in marketing

  4. The Importance of the Four P’s

  5. Product

  6. Defining the product groups

  7. Understanding the product mix

  8. Characteristics and benefits

  9. Product decisions

  10. Product development

  11. Price

  12. Pricing factors - can affect the others

  13. Price positioning strategies

  14. Price adjustment

  15. The human influence on price

  16. Promotion

  17. Analysing the promotional mix

  18. Promotional decisions

  19. Place

  20. Marketing mix distribution channels

  21. Choosing the right ‘Place’

  22. Distribution channel

  23. An extra P in the mix

  24. Exceeding customer expectations

  25. Create an Emotional

  26. Selling Proposition (ESP)

  27. Determine your customers’ needs

  28. Components in the Marketing Mix

  29. Market and marketing research

  30. Customer segmentation

  31. Procedure

  32. Build a customer profile - pressure points for success

  33. Effects of consumer priorities, needs and preferences

  34. Divide customers into groups

  35. Perception

  36. Some more P’s - Policy and Procedure

  37. Meet organisational, strategic and operational

  38. marketing objectives

  39. Objectives and the marketing strategy

  40. The P’s in the Marketing Strategy

  41. All the P’s in the Marketing Mix

  42. The external environment of marketing

  43. External environmental factors that can impact the marketing mix

  44. Select a marketing mix that satisfies the target market

  45. What to do with the components of the Marketing Mix

  • Industry Insights from Carolyn Creswell, Founder of Carman's Muesli

  • 40+ hours on interactive online learning

  • Numerous practical tools and templates

  • Comprehensive feedback sheet for all Applied Projects and Tasks within your Assignment

  • Self directed anytime learning on desktop or mobile

  • Technical & Administrative Support

Please note this is a non-accredited course where you can earn a BSchool certified Explorer Credential. Although your assignment is NOT marked by a teacher, you can upload your assignment and we will email you a comprehensive feedback sheet with the required answers so that you can compare and see if you are on the right track.

*Safe & Secure Payments with STRIPE

**This is an on demand self-paced short course that does not follow a set schedule and is open for 24 months

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