Entrepreneurial insights with Carolyn Creswell, Founder Carman's Muesli

$245

Mobilise an idea and create the business model.

Create a product with equal parts quality and market appeal. Learn to use smart decision making, not just gut feels. Create a product that stands out in a competitive market.

Leave with the knowledge of the marketing mix, pricing and promotional factors and understanding your go to market strategy. 

This course is designed for those who would like to learn how to launch a new product.

This course will involve the following:

• 1 x Market the Product Explorer Micro-credential including the following topics:

1. Introduction

2. What is the marketing mix

3. The four P’s in marketing

4. The Importance of the Four P’s

5. Product

6. Defining the product groups

7. Understanding the product mix

8. Characteristics and benefits

9. Product decisions

10. Product development

11. Price

12. Pricing factors - can affect the others

13. Price positioning strategies

14. Price adjustment

15. The human influence on price

16. Promotion

17. Analysing the promotional mix

18. Promotional decisions

19. Place

20. Marketing mix distribution channels

21. Choosing the right ‘Place’

22. Distribution channel

23. An extra P in the mix

24. Exceeding customer expectations

25. Create an Emotional

26. Selling Proposition (ESP)

27. Determine your customers’ needs

28. Components in the Marketing Mix

29. Market and marketing research

30. Customer segmentation

31. Procedure

32. Build a customer profile - pressure points for success

33. Effects of consumer priorities, needs and preferences

34. Divide customers into groups

35. Perception

36. Some more P’s - Policy and Procedure

37. Meet organisational, strategic and operational

38. marketing objectives

39. Objectives and the marketing strategy

40. The P’s in the Marketing Strategy

41. All the P’s in the Marketing Mix

42. The external environment of marketing

43. External environmental factors that can impact the marketing mix

44. Select a marketing mix that satisfies the target market

45. What to do with the components of the Marketing Mix

• Industry Insights from Carolyn Creswell, Founder of Carman's Muesli

• 40+ hours on interactive online learning

• Numerous practical tools and templates

• Comprehensive feedback sheet for all Applied Projects and Tasks within your Assignment

• Self directed anytime learning on desktop or mobile

• Technical & Administrative Support

Please note this is a non-accredited course where you can earn a BSchool certified Explorer Credential. Although your assignment is NOT marked by a teacher, you can upload your assignment and we will email you a comprehensive feedback sheet with the required answers so that you can compare and see if you are on the right track.

*Safe & Secure Payments with STRIPE

**This is an on demand self-paced short course that does not follow a set schedule and is open for 24 months